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Lawless Beauty Celebrates Lipstick Day with New Lip-Plumping Formula

The new Lip-Plumping Line-Smoothing Satin Cream Lipstick comes in 12 shades—and looks luxe in a square metallic package.

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By: Marie Redding

Senior Editor, Rodman Media


Lawless Beauty is getting ready to celebrate National Lipstick Day on July 29th with a new addition to its “Forget the Filler” franchise—the new Lip-Plumping Line-Smoothing Satin Cream Lipstick collection.

Lawless Beauty is clean, vegan, and cruelty-free. The new lipstick—and a new lip liner collection—are launching this month on the brand’s website and at Sephora.

The square rose gold lipstick case has a metallic look, and the bullet is engraved with “Lawless.”

A 94% Natural Formula

The lipstick contains the brand’s “Maxi-Lip” blend of jojoba and olive oil. The Satin Cream Lipstick formula is 94% natural, hydrating, and comfortable on the lips—while delivering clinically-proven plumping benefits, based on a study with 31 participants.

The study showed that participants using the lipstick said it:
  • Improved lip condition by +100%
  • Improved lip softness and comfort by +70%
  • Improved lip hydration +60%
  • Increased lip volume +40%
  • Reduced lip folds -29%
There are 12 shades in the lipstick collection: 
  • Platinum—pale pinky beige
  • Annie—pale peachy nude
  • Wedding Day—muted pinky beige
  • Fawn— peachy nude
  • Daisy Girl—soft neutral baby pink
  • Femme—soft blushing rose
  • Tropic—warm peachy rose
  • Soft Truffle—soft warm nude
  • Cookie— warm honey nude
  • Minx—rich warm mauve
  • Morocco—rich warm rosy
  • Who’s That Lady—classic true red
The brand is also launching a matching lip liner collection called Definer Liners, in nine shades.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by LAWLESS (@lawless)

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